arui etupni שרון קאופמן עיצוב גרפי מעצבת מיתוג עסקים

Sharon Kaufman
Branding and Graphic Design

Hi, I'm Sharon Kaufman. As a graphic designer, my journey has been anything but ordinary. It started with my master's degree in 3D animation, followed by a decade-long experience in video editing and effects. But I still didn't find my place. So, I dived into graphic design, focusing on UX/UI, where I realized my real love was for branding and typography.

After gaining valuable experience, working on brand designs and social media, along with some more video editing, I decided to strike out on my own. Now, I help people discover their brand. From figuring out what their brand stands for to designing it to catch the right eyes, I’m all about creating something unique and appealing for the perfect audience. ​

שרון קאופמן, עיצוב גרפי, מיתוג, מעצבת, שיווק

Branding

Video Editing

UX/UI

Makom

A website designed for the high-tech building company Makom

Epiplace

A life-saving application designed for allergic people

Makom Tech

A website designed for Makom’s sub-brand for their 3D scanning services

Graphic Design

Get In Touch

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epiplace logo, logo design. graphic desing

Project Overview

Introducing Epiplace, a revolutionary application, designed for individuals with life-threatening food allergies.
Epiplace creates a life-saving network of EpiPen owners, connecting them in times of need while simultaneously
alerting the medical emergency services.

Mission

To map and increase accessibility to epinephrine auto-injectors in emergency situations,
save lives, and help allergic people get a chance for easier lives

Target Audience

People with life-threatening food allergies, their families, and their immediate circles.

Brand Personality

Professional, serius, accessible to all and high-tech

Brand Voice

Soothing, confident, clear, professional, immediate

Visual

EpiPen

Location

ux/UI equel sign
logo sketch 01 branding prosess
logo sketch 02 branding prossess
logo sketch 06branding prosess
logo sketch 04, branding prossess
logo sketch 05 brand prossess
logo sketch 05 branding prosess
Epiplace branding Sharon Kaufman graphic design

Massage Therapist

Project overview

Dudi is a skilled chiropractor massage therapist who integrates chiropractic therapy and holistic healing into his treatments. With a unique approach that combines physical therapy and mental wellness, Dudi excels in identifying and alleviating both physical and emotional pain points in his clients.

Mission

Our mission is to alleviate your pain and promote your mental wellness through a comprehensive, integrative approach that treats the whole person, not just the symptoms

Target Audience

health-conscious individuals, chronic pain sufferers, and anyone seeking a balanced approach to physical and mental health. Whether you're a busy professional, an athlete, or someone dealing with the stresses of everyday life, we're here to support your journey to holistic well-being.

Brand Personality

Dudi's brand is friendly, welcoming, and accessible to all, providing a calming and soothing atmosphere that helps everyone achieve a relaxed therapeutic state.

Brand Voice

professional, soothing, welcoming, reassuring, supportive

Project overview

Makom is an cutting-edge construction company in Israel, dedicated to elevating building standards. Specializing in providing comprehensive services to entrepreneurs in the construction and realestate industry and contractors. Makom integrates cutting-edge tools and innovative techniques to ensure the highest quality results. Their focus on minimizing economic and legal risks makes construction projects more efficient, profitable, and superior in quality.

Mission

To provide all the complementary tools that will make any construction project higher quality, more profitable, and more efficient, by learning the most advanced technological tools.

Target Audience

Contractors and entrepreneurss who want to raise the level of quality, profit, and efficiency of their projects. Private and public clients who want a body that unites and manages all the headaches involved in building a house

Brand Personality

Professional, careful thinking, cutting-edge, high-tech, accessible to all

Brand Voice

professional, accessible, clear and self explanatory

Visual

Belle Mer - Rebrand

Project overview

Bell Mar, an event hall in Ashdod, offers beachside weddings with stunning Mediterranean views. Initially, they had an outdated logo and no cohesive branding. They aimed to revamp their image to attract a younger audience seeking unique and stylish beachfront weddings. The project focused on modernizing their logo and creating a fresh, cohesive brand identity.

Old Logo

belle mer, logo renewing, rebranding

Inspiration

New Brand

Olive nights

Project overview

Welcome to Olive Nights Festival, a unique festival nestled in the heart of a picturesque plant store renowned for its ancient olive trees, some of the oldest in the world. This enchanting event combines the serenity of nature with the vibrant energy of live music, creating an unforgettable evening experience. As you stroll through the lush olive groves illuminated by warm, festive lights, you’ll discover a delightful cafe offering an array of artisanal food and beverages.

Concept and Inspiration

The concept for Olive Nights was inspired by the timeless beauty and cultural significance of the ancient olive trees in the actual place, which have stood the test of time and symbolize resilience and continuity. The idea blossomed from a desire to create an event that blends the serenity of nature with the vibrancy of community gatherings. By incorporating elements of music, artisanal food, and handmade olive-based products, Olive Nights aims to celebrate the heritage and bounty of the olive trees, offering guests an immersive experience that connects them to the roots of tradition while enjoying modern, enchanting festivities.

משתלה, מיתוג משתלה, מיתוג אירועים, מיתוג פסטיבל, עיצוב גרפי
עצי זית, משתלה, עוטף עזה, עץ הזית המבוגר בישראל
עצי זית, משתלה, עוטף עזה, עץ הזית המבוגר בישראל
לילות הזית, מיתוג משתלה, מיתוג אירועים, מיתוג פסטיבל, פסטיבל מוזיקה
עצי זית, משתלה, עוטף עזה, עץ הזית המבוגר בישראל
עצי זית, משתלה, עוטף עזה, עץ הזית המבוגר בישראל

The Design

The Design

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